Are you a roofing company owner in Texas struggling to generate consistent, high-quality leads? Do your Google Ads campaigns drain your budget without delivering booked jobs? You’re not alone—many roofing contractors waste thousands on poorly optimized ads.
At Rafirit Station, we specialize in Google Ads and PPC for roofing companies across Texas. As the #1 Google Ads agency for roofers, we’ve helped businesses 3X their leads, lower cost-per-acquisition, and dominate local search results.
In this guide, you’ll learn:
✅ Why Google Ads is the #1 lead source for roofing companies
✅ How our Texas-based PPC experts outperform generic agencies
✅ Real case studies: Roofers who doubled their calls with our strategies
✅ Our proven Google Ads framework for roofing contractors
Let’s dive in!
Why Google Ads is the Best Lead Source for Roofing Companies
Unlike social media or billboard ads, Google Ads targets homeowners actively searching for roofing services—like:
- “Emergency roof repair Houston”
- “Best roofing company near me”
- “Storm damage roof replacement Dallas”
Key Benefits of Google Ads for Roofers:
✔ Instant Visibility – Appear at the top of Google within hours (not months like SEO).
✔ High-Intent Leads – Reach customers ready to hire, not just browsing.
✔ Geo-Targeting – Focus your budget on zip codes with the highest demand.
✔ Trackable ROI – Know exactly which ads drive calls and booked jobs.
But here’s the problem: Most roofing companies waste 50-70% of their ad spend on:
❌ Broad keywords (e.g., “roofing” instead of “metal roof installation Austin”)
❌ Poor landing pages (slow load times, no clear CTA)
❌ No conversion tracking (can’t tell which ads actually bring jobs)
That’s why hiring a specialized Google Ads agency for roofing companies is critical.
Why Rafirit Station is Texas’s #1 Google Ads Agency for Roofers
We don’t just “manage” ads—we engineer high-converting campaigns specifically for roofing contractors. Here’s what sets us apart:
1. Roofing Industry Expertise
Most agencies run the same generic ads for all industries. We specialize in roofing, meaning:
- We know high-converting keywords (e.g., “hail damage repair Fort Worth”)
- We optimize for local search intent (homeowners want fast, trusted roofers)
- We structure campaigns to avoid wasted spend on unqualified leads
2. Hyper-Local Texas PPC Strategies
What works in California fails in Texas. We tailor campaigns based on:
🌪 Storm season trends (e.g., hail damage in DFW, hurricane prep in Houston)
🏠 Local competition (bidding smarter than big franchises)
📞 Call-focused ads (since 80% of roofing leads call first)
3. Transparent, ROI-First Reporting
Unlike agencies that hide behind vanity metrics, we show:
📊 Real-time call tracking (which ads drive phone leads)
💰 Cost-per-lead (CPL) vs. job value (ensuring profitability)
📈 A/B tested ad variations (maximizing conversions)
Case Study: How We Helped a Texas Roofer 3X Leads at Half the Cost
Client: A mid-sized roofing company in San Antonio spending $8,000/month on ads with poor results.
Problems We Fixed:
- Irrelevant keywords (e.g., “cheap roofing” attracted low-quality leads)
- Weak ad copy (no urgency or trust signals)
- No call tracking (couldn’t measure true ROI)
Our Solutions:
- Refined keyword strategy (focused on “storm damage repair” and “free roof inspection”)
- Added call-only ads (directly driving phone leads)
- Optimized landing pages (fast-loading, with video testimonials)
Results in 90 Days:
✅ 62% more calls
✅ 45% lower cost-per-lead
✅ 3X more booked jobs
Our Google Ads Framework for Roofing Companies
Here’s how we structure high-converting roofing PPC campaigns:
Step 1: Laser-Targeted Keyword Research
We focus on commercial intent keywords, like:
- “Emergency roof leak repair [City]”
- “Best residential roofing company near me”
- “Insurance claim roofing specialists”
(We avoid broad terms like “roofing tips” that don’t convert.)
Step 2: Ad Copy That Converts
Our ads include:
🔹 Urgency – “24/7 Storm Damage Repair – Get Help Now!”
🔹 Trust Signals – “BBB Accredited, 5-Star Reviews”
🔹 Clear CTA – “Call for a Free Inspection”
Step 3: Landing Pages Built for Roofing Leads
A high-converting landing page has:
✔ Fast load speed (under 3 seconds)
✔ Mobile-friendly design (60% of searches are on phones)
✔ Video testimonials (builds trust instantly)
Step 4: Retargeting to Capture Lost Leads
We use display ads and Facebook retargeting to re-engage visitors who didn’t call.
“How Much Does It Cost to Work with You?”
We customize pricing based on your market size, competition, and goals. Most clients invest 2,500–2,500–8,000/month and see a 3-5X ROI.
📌 Starter Plan (2,500/month)∗∗–Idea for Small Roofing Companies.
📌∗∗GrowthPlan(2,500/month)∗∗–Idea for Small Roofing Companies.
📌∗∗GrowthPlan(5,000/month) – Best for established contractors.
📌 Enterprise Plan (Custom) – For large roofing businesses.
💡 ROI Example: If a new roof job averages $10,000, just 2-3 extra jobs/month covers our fee.
How to Get Started with Texas’s #1 Roofing PPC Agency
- Book a Free Strategy Call ([Insert Calendly Link])
- Get a Free Google Ads Audit (We’ll analyze your current campaigns)
- Launch Your Optimized Ads (Get more leads in 30 days or less)
⚠️ Limited Availability: We Only Take 2 New Roofing Clients/Month!
Final Thoughts: Stop Wasting Money on Underperforming Ads
If you’re a roofing company owner in Texas, Google Ads is your fastest path to consistent leads. But without a true roofing PPC expert, you risk burning cash on clicks that don’t convert.
Rafirit Station is Texas’s #1 Google Ads agency for roofers because we deliver real booked jobs—not just clicks. Ready to dominate your local market?
📞 Call [Your Number] or Visit [Your Website] Today!
FAQ Section
Q: How fast will I see results?
A: Most clients see more calls within 7-14 days, with full optimization in 60-90 days.
Q: Do you work with small roofing companies?
A: Yes! We’ve helped startups compete with national franchises.
Q: What’s your average ROI for roofing clients?
A: Our campaigns typically deliver a 3-5X return on ad spend (ROAS).
Optimized for Keywords:
- Google Ads agency for roofing companies
- PPC expert for roofers
- Best roofing marketing agency Texas
- Google Ads for roofers
Next Steps: Want a free Google Ads audit? Click here to see how we can improve your campaigns. 🚀
