Are you a cleaning service owner in Texas struggling to get consistent leads? Do your Google Ads drain your budget without delivering booked jobs? You’re not alone—many cleaning companies waste thousands on poorly optimized ads.
At Rafirit Station, we specialize in PPC and Google Ads for cleaning services across Texas. As the #1 PPC marketing agency for cleaners, we’ve helped businesses double their leads, lower cost-per-booking, and dominate local search results.
In this guide, you’ll learn:
✅ Why PPC is the fastest way to get cleaning leads in Texas
✅ How our PPC experts outperform generic marketing agencies
✅ Real case studies: Cleaning companies that scaled with our ads
✅ Our proven PPC framework for residential & commercial cleaners
Let’s dive in!
Why PPC is the Best Lead Source for Cleaning Services
Unlike social media or flyers, Google Ads targets homeowners and businesses actively searching for cleaning services, such as:
- “House cleaning services near me”
- “Deep cleaning service Dallas”
- “Office cleaning Houston”
Key Benefits of PPC for Cleaning Companies:
✔ Instant Visibility – Appear at the top of Google within hours (not months like SEO).
✔ High-Intent Leads – Reach customers ready to book, not just browsing.
✔ Geo-Targeting – Focus your budget on cities and neighborhoods with high demand.
✔ Trackable ROI – Know exactly which ads drive calls and bookings.
The Problem? Most cleaning companies waste 50%+ of their ad spend on:
❌ Broad keywords (e.g., “cleaning” instead of “move-out cleaning Austin”)
❌ Weak landing pages (no clear call-to-action, slow loading)
❌ No conversion tracking (can’t tell which ads actually bring jobs)
That’s why hiring a PPC agency specializing in cleaning services is critical.
Why Rafirit Station is Texas’s #1 PPC Agency for Cleaners
We don’t just “run ads”—we build high-converting campaigns designed for cleaning businesses. Here’s what sets us apart:
1. Cleaning Industry Expertise
Most agencies run the same ads for all industries. We specialize in cleaning services, meaning:
- We know high-converting keywords (e.g., “eco-friendly cleaning San Antonio”)
- We optimize for local search intent (customers want fast, reliable cleaners)
- We avoid wasted spend on unqualified leads
2. Hyper-Local Texas PPC Strategies
What works in New York fails in Texas. We tailor campaigns based on:
🏡 Residential vs. commercial demand (e.g., Airbnb cleaning in Austin)
🧹 Seasonal trends (spring cleaning, post-construction cleanup)
📞 Call & online booking focus (cleaning customers convert fast)
3. Transparent, Profit-First Reporting
Unlike agencies that hide behind vague metrics, we show:
📊 Real-time booking tracking (which ads drive jobs)
💰 Cost-per-acquisition (CPA) vs. lifetime customer value
📈 A/B tested ad variations (maximizing conversions)
Case Study: How We Helped a Texas Cleaning Company 2X Bookings
Client: A residential cleaning service in Houston spending $3,000/month on ads with few bookings.
Problems We Fixed:
- Mismatched keywords (e.g., “janitorial services” instead of “maid service Houston”)
- Poor ad copy (no urgency or differentiators)
- No booking system (leads fell through the cracks)
Our Solutions:
- Refined keyword strategy (focused on “recurring maid service” and “move-in cleaning”)
- Added Google Guaranteed badges (boosting trust)
- Integrated online scheduling (reducing missed leads)
Results in 60 Days:
✅ 2X more bookings
✅ 40% lower cost-per-booking
✅ 75% increase in repeat clients
Our PPC Framework for Cleaning Services
Here’s how we structure high-converting cleaning service campaigns:
Step 1: Targeted Keyword Research
We focus on buyer-intent keywords, like:
- “Same-day cleaning service [City]”
- “Best deep cleaning near me”
- “Airbnb turnover cleaning Dallas”
(We avoid broad terms like “cleaning tips” that don’t convert.)
Step 2. Ad Copy That Converts
Our ads include:
🔹 Urgency – “Last-Minute Cleaning? Book Same-Day!”
🔹 Trust Signals – “5-Star Rated, Bonded & Insured”
🔹 Clear CTA – “Get Your Free Quote Now”
Step 3. Landing Pages Built for Cleaning Leads
A high-converting page has:
✔ Fast load speed (under 2 seconds)
✔ Mobile-friendly booking form
✔ Before/after photos (social proof)
Step 4. Retargeting to Capture Lost Leads
We use Facebook & display ads to re-engage visitors who didn’t book.
“How Much Does PPC for Cleaning Services Cost?”
We customize pricing based on your market size and goals. Most clients invest 1,500–1,500–5,000/month and see a 3-4X ROI.
📌 Starter Plan (1,500/month)∗∗–Ideal for Small Cleaning Businesses.
📌∗∗Growth Plan(3,000/month) – Best for expanding companies.
📌 Enterprise Plan (Custom) – For large commercial cleaners.
💡 ROI Example: If an average cleaning job is $200, just 8-10 extra jobs/month covers our fee.
How to Get Started with Texas’s #1 Cleaning PPC Agency
- Book a Free Strategy Call ([Insert Calendly Link])
- Get a Free PPC Audit (We’ll review your current ads)
- Launch Your High-Converting Campaign (Get bookings in 30 days)
⚠️ Limited Spots: We Only Take 3 New Cleaning Clients/Month!
Final Thoughts: Stop Losing Leads to Competitors
If you’re a cleaning service owner in Texas, PPC is your fastest path to booked jobs. But without a cleaning PPC expert, you risk wasting money on clicks that don’t convert.
Rafirit Station is Texas’s top PPC agency for cleaners because we deliver real bookings—not just clicks. Ready to fill your schedule?
📞 Call [Your Number] or Visit [Your Website] Today!
FAQ Section (For SEO & Conversions)
Q: How quickly will I see results?
A: Most clients see more bookings within 7-14 days, with full optimization in 60 days.
Q: Do you work with small cleaning businesses?
A: Yes! We’ve helped solo cleaners outrank franchises.
Q: What’s your average ROI for cleaning clients?
A: Our campaigns typically deliver a 3-4X return on ad spend (ROAS).
Optimized for Keywords:
- “Best PPC marketing for cleaning services”
- “Google Ads for cleaners Texas”
- “Cleaning service PPC expert”
- “Lead generation for cleaning companies”
Next Steps: Want a free PPC audit? Click here to see how we can improve your ads. 🚀
